Arcadia
Brand Kit · v1.0

Arcadia Brand Kit

The quiz arcade on Celo. This page is the single source of truth for how Arcadia looks, sounds and feels — colors, type, logo, components and voice.

01

Overview

Arcadia looks like a coin-op cabinet reimagined for the on-chain era: loud color, thick ink-black borders, hard offset shadows and zero gloss. Every surface feels tactile and pressable. Playful, confident, a little chaotic — never corporate, never flat.

P1

Ink & Offset

Everything wears a 6–8px black border with a hard drop shadow. No blur. Depth comes from displacement, not softness.

P2

Loud but Legible

Saturated pastels carry energy; ink keeps it readable. Color signals meaning — pink = action, green = win, red = loss.

P3

Tilt & Play

Slight rotations, diamond accents and dashed inner frames keep it kinetic. Nothing sits perfectly square.

P4

Pressable

Hover lifts, active presses down. The UI behaves like arcade buttons — physical and satisfying.

02

Wordmark

The wordmark is set in Space Grotesk, heavy weight, uppercase, tight tracking (-0.05em), on a Zap Yellow tile with the signature ink border and offset shadow. Never stretch, recolor the tile, or drop the border.

Arcadia
Arcadia
03

Symbol

The mark is a bordered pink tile holding a chiseled yellow A, four arcade-button dots and corner diamonds. Keep clear space equal to the border width. Never rotate the mark itself or recolor the A.

Primary · on light
On ink · dark
04

Color

Ink black is the constant — it borders and shadows everything. Pink is the primary action color. Semantic green/red are reserved for win/loss states and must not be used decoratively.

Accent Pink
#FF6B9D
Primary action · hero · buttons
Ink Black
#0F0F0F
All borders, shadows & text
Zap Yellow
#FFD93D
Highlights · badges · diamonds
Cyan
#6BCDCF
Secondary · timers
Win Green
#6BCF7F
Correct · up · live status
Loss Red
#FF6B6B
Wrong · down · errors
Purple
#A78BFA
Accents · panels
Orange
#FF9B71
Tertiary accent
Lilac BG
#F5F3FF
Page background
Periwinkle
#E0E7FF
Alt BG · tracks · inset
Card White
#FFFFFF
Card & panel surfaces
Dim Gray
#4B5563
Muted / secondary text
05

Typography

Space Grotesk is the voice — geometric, quirky, tech-forward. Headlines run heavy, uppercase, tight tracking. Space Mono handles numbers, labels and addresses. Body weight never drops below 500.

Display · Space Grotesk · uppercase · -0.04em
Stake. Answer.
Ride the multiplier.
Body · Space Grotesk 500
Pick your chain, set your stake and answer fast. Every correct answer pushes your multiplier up — a wrong one sends it crashing down. Cash out before the timer runs.
Data / Mono · Space Mono 700
0x678Ce8fF…aaDD89F  ·  3.75×  ·  $0.50 STAKE
06

Graphic Elements

The building blocks: hard offset shadows (0 blur), 6–8px borders, square corners, floating yellow diamonds, dashed inner frames and a springy easing on every interaction.

Buttons
Badges
Live Soon
3% Rake
Answer options
Multiplier
3.75×
Timer
Shadows & borders
sm 4px · brutal 6px
base 8px · xl 16px
radius: 0 (always square)
07

Built on Celo

Arcadia runs exclusively on Celo. When representing the Celo relationship, use Celo's own brand assets and colors from celo.org/brand-kit — never restyle the Celo logo in Arcadia's palette.

Celo Yellow
#FCFF52
Forest Green
#4E632A
Dark Purple
#1A0329
Tan
#FBF6F1
08

Brand Policy

The Arcadia name, logo, wordmark and all associated creative works are the exclusive property of greyw0rks. You may reference Arcadia and use the assets on this page to indicate an integration or partnership, provided you don't alter the logo, change its colors, or imply endorsement without permission.

Do not clone, fork for deployment, or build competing products based on Arcadia's design. See the Terms & IP page for full details.

ARCADIA BRAND KIT · v1.0 · 2026arcadia.uno/kit · @arcadia_uno